by Madison Leyvas | May 5, 2026 | Economic Development Insights
The importance of perception: Passing the blind test and the brand test By: Kristen Stephenson, Senior Vice President of Research & Analytics, Greater Phoenix Economic Council At Super Bowl LX last January, Pepsi renewed its fight against its toughest branding...
by Madison Leyvas | Mar 4, 2026 | Economic Development Insights
Water and power: securing the foundation of growth By Kyle Backer Billions of investment dollars have poured into Arizona, fundamentally changing the state’s economic trajectory. But for this hot streak to continue, the core infrastructure of growth must be secure....
by Madison Leyvas | Jan 7, 2026 | Economic Development Insights
Supporting child care and early childhood programs is smart business Child care isn’t just a family issue—it’s a business issue with financial implications. On average, Arizona businesses lose $4.7 billion annually due to child care complications through reduced...
by Katie Hurst | Nov 16, 2025 | Economic Development Insights
If you’ve been following the news, you know that Arizona’s economy is undergoing a massive transformation. It’s no longer just a construction-based economy; it’s now a technology hub with booming demand for semiconductors, advanced manufacturing, and...
by Katie Hurst | Nov 4, 2025 | Economic Development Insights
Set against the backdrop of Yavapai County’s historic charm, the Arizona Association for Economic Development (AAED) hosted the 2025 Fall Forum, a three-day gathering of economic developers, policy leaders, and private-sector partners from across Arizona. Themed...
by Madison Leyvas | Nov 3, 2025 | Economic Development Insights
Why Alert the Power Utility About Your Project? Avoid surprises and setbacks, and learn how SRP supports new developments from day one. By Karla Moran, Senior Manager of Economic Development, Salt River Project As the saying goes, “Rome was not built in a day.” Many...
