Set against the backdrop of Yavapai County’s historic charm, the Arizona Association for Economic Development (AAED) hosted the 2025 Fall Forum, a three-day gathering of economic developers, policy leaders, and private-sector partners from across Arizona. Themed Roots & Routes: Navigating Economic Futures, and sponsored by Terracon, this year’s event sparked dynamic discussions on legacy, innovation, and the pathways shaping Arizona’s evolving economic landscape.
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Conference Chair Erica Sturwold Roelfs perfectly captured the theme’s tone during her opening remarks.
“Just like the pioneers who once crossed Arizona’s frontier, today’s economic developers are navigating new terrain. Sometimes boldly, sometimes through some policy mud, we must muster the energy. But we’re always moving forward.”
Powering Arizona’s Economic Future
Whether you work for municipal government, as a private consultant, or are an emerging professional in economic development, each year’s Fall Forum offers a unique opportunity to collaborate statewide. AAED is committed to educating, empowering, and equipping those who shape Arizona’s economic future, and the conferences reflect that mission. Attendees walk away with tactical tools, invaluable connections, and a renewed sense of purpose. Below are just a few standout moments and insights that sparked conversation and left a lasting impression.
From Global to Local: Harnessing FDI for Arizona’s Economic Future
One of the most popular presentations included speakers from Hickey & Associates, the Arizona Commerce Authority, FT Locations, and the City of Peoria, who shared best practices for attracting foreign direct investment (FDI). After providing an overview of the FDI market and current trends in site selection, the ACA and Peoria discussed the key factors behind their success in securing mega semiconductor projects.
The EPA Brownfields Program & State Resources for Redevelopment
Representatives from Terracon, the Arizona Department of Environmental Quality, the City of Tucson, and the Center for Creative Land Recycling walked through various funding programs and case studies that show how brownfield sites are being reimagined as community assets. One panelist shared that professionals often volunteer their expertise and energy to support revitalization efforts, emphasizing the passion found in communities as they overhaul these challenging sites.
Collaborative Solutions for Challenging Development Issues
Another well-attended session covered the Arizona Technical Assistance Program (AzTAP). Offered by the Arizona District Council of the Urban Land Institute (ULI), this program assists Arizona municipalities, counties, regions, and non-profits with the preliminary study of unique land-use planning, development, and redevelopment issues. Speakers from development and municipal governments shared specific case studies on how the program has been used, including the City of Chandler’s analysis of the downtown south planning area and how the city’s codes could be enhanced to foster an authentic, creative place for the vital legacy neighborhoods there.
Crafting Credibility: Media Training for Economic Development Professionals
Led by Erica Sturwold Roelfs of SRP and PR consultant Lauren Vargas, this interactive presentation equipped attendees with practical tools for media readiness. One key message: not all reporters arrive prepared. “It’s up to the economic development professional to lead with clarity, stats, and your community’s message.” Attendees had an opportunity to practice skills with a partner and left with a better understanding of how to approach interviews with confidence.
Building Connections
Throughout the forum, powerful insights emerged from conversations in hallways, panels, and breakout sessions—underscoring the heart behind economic development. Michelle Carpenter shared her journey from newcomer to warmly welcomed peer:
“Last year, I walked into this room and knew no one. This year, I was greeted with hugs and ‘great to see you.'” Her experience captures the essence of AAED’s collaborative culture: “Even if we compete for projects, we help each other.”
These voices weren’t just testimonials—they were proof of the connections, momentum, and shared purpose that define AAED events.
The Road Ahead
The 2025 Fall Forum made it clear: Arizona’s economic development ecosystem is deeply rooted in collaboration, knowledge-sharing, and the courage to adapt. From rural main streets to urban innovation zones, the sessions highlighted how each community contributes to a resilient and prosperous state.
Conversations around equity, advocacy, storytelling, and outdoor stewardship remind us that economic development isn’t a single path. It’s a network of routes paved by professionals working with vision and heart. AAED continues to be the convening force to make that future real.
Special thanks to the speakers, hosts, and sponsors who made the 2025 Fall Forum possible. Your leadership, generosity, and commitment help drive Arizona’s future forward.
Want to stay informed on the trends, tools, and partnerships shaping Arizona’s economic landscape? Follow AAED on LinkedIn, attend our upcoming events, or become a member to join a statewide network of change-makers shaping the future of economic development.