Job Description Summary

Under general supervision, this position provides professional marketing and communications support while serving as the primary lead for departmental data, statistics, and analytics. The role focuses on strengthening the city’s brand through evidence-based marketing, website management, and social media strategy to further economic development initiatives. The incumbent will play a key role in advancing the city’s presence to attract businesses and investment.

Essential Duties & Responsibilities

• Statistical Reporting: Maintain and update economic datasets (population growth and projections, demographics, labor statistics, housing permits, etc.) for use in marketing collateral, investor presentations, and on the city website.
• External Data and Partner Support: Respond to data and information requests from external partners, developers, site selectors, and stakeholders; coordinate with internal departments to gather, analyze, and deliver accurate economic and demographic information in a timely manner.
• Website & Digital Management: Provide content management, maintenance, and design support for the economic development website to ensure it serves as a premier tool for business attraction and communication of department
• Content Strategy: Research and implement website development strategies, incorporating new features and functions to improve user experience and information architecture.
• Social Media Management: Create, schedule, and manage engaging, timely, and relevant content on LinkedIn and coordinate with other departments on other social media platforms (Facebook, Instagram, X, ) to promote the city’s brand.
• Website and Social Media Analysis: Monitor and report on marketing performance metrics, analyzing engagement and reach to evaluate the success of initiatives and adjust strategies as needed.
• Marketing Collateral: Assist in creating and managing web copy, presentations, print materials, and digital assets to support economic development
• Event Promotion: Coordinate marketing and awareness efforts for department events, workshops, and business networking opportunities.
• Strategic Collaboration: Participate in cross-functional meetings with the city’s communication team, and other departments as needed to successfully coordinate and support the departments marketing efforts.
• Technical Support: Evaluate and recommend new marketing technologies and software; troubleshoot technical areas related to digital platforms.
• Public Relations: Respond to inquiries and engage with the community and partners online with professionalism, creativity, and tact.

Minimum Qualification Review

Education and Experience: Bachelor’s degree in Marketing, Communications, or a related field and five (5) years of experience; OR an equivalent combination of education and experience.

Preferred: Experience in municipal or government marketing, economic development, data visualization, website management and social media management

Necessary Knowledge, Skills and Abilities

• Knowledge of: Principles and practices of marketing and public relations; HTML/CSS and web usability; SEO techniques; and social media best
• Skill in: Data analysis and tracking, Microsoft Office, and Adobe Creative Cloud applications, and social medial tools.
• Ability to: Analyze complex data and prepare clear recommendations to management,. Maintain excellent writing skills with high attention to detail; work independently or as a team member; and adapt quickly to changing trends and direction
• Additional Requirements: Maintain confidentiality and sensitive information, creativity and a keen eye for detail; strong organizational and time-management skills; and ability to adapt to changing trends and audience preferences.
• This role requires a dynamic individual who is passionate about local government, possesses strong communication skills, and has a proactive approach to managing data and a brand

12 Month Goals:

The following objectives are established to measure the success and impact of the Marketing Coordinator within their first year, with a primary focus on a comprehensive departmental branding audit and alignment:

• Comprehensive Branding Audit: Lead a full audit of all Economic Development marketing assets, including the website, print materials, and digital channels, to ensure consistent messaging, visual identity that strengthens the city’s brand, and materials are aligned with the most current city statistics.
• Website & SEO Modernization: Implement a design strategy for the website based on audit findings, focusing on ADA compliance, mobile strategy, and information architecture to maximize organic traffic for business attraction.
• Social Media Strategy Realignment: Evaluate the success of existing social media initiatives and develop a new strategic plan that aligns with the department’s economic initiatives, focusing on professional platforms like
• Standardization of Presentation & Marketing Materials: Create and manage a standardized library of “on-brand” web copy, presentation templates, and digital assets to be used by the department for consistent messaging to stakeholders and investors.
• Data-Driven Performance Reporting: Establish new metrics and data collection tools-such as audits, checklists, and questionnaires-to measure the effectiveness of the updated branding and marketing campaigns.

How to Apply / Contact

Apply for the Economic Development Marketing Coordinator position